Community Relations

Many years ago, after four dedicated years in college learning numerous PR formulas and also analyzing a multitude of case studies, a PR professor said, “Word of mouth is the number one way to do PR.”

It was at that moment Keri Gee Semmelman began to realize how important it is to include a “community relations” component in every PR plan.

PRIDEA will research your community to determine the most memorable ways to promote your business or organization. For one client (Realtor), it was to plan and co-sponsor a first-ever "Legacy Awards" program with the local Chamber of Commerce. For another client (restaurant), we run a fun food poetry contest for local elementary schools. We also have innovated and run a nationwide search for "America's FUNNEST Kid" for another great client (toy company). 

In each case, numerous community members connected with our clients.

Community relations projects are used to help spread a wealth of goodwill. In return, the media enjoys covering a “good news story” and through “word of mouth” the community gets to know you and your services better!