Ilona & Company • Cypress Theatre Guild • Jr. League, L.B. • Properties By Dinorah • Friends In Service to Humanity • American Cancer Society • Power of Women Seminars • Americorps • Parkinson’s Foundation • SeaStar - The School for Neuroeducation/Brain Injury Foundation

Project Samples

LoLo Toy Company
Goals: Position LoLo Company as “America’s Funnest” toy manufacturer, increase Web site hits, heighten name recognition, help increase product sales.
PR Strategy: Community Relations - Special Event
PR Tactic: Launched nationwide search for “America’s Funnest Kid.” Publicized contest to youth organizations, parent groups, and schools; collaborated with toy stores; secured judges from national youth organizations, comedy clubs, educational arena; and pitched stories to targeted print and broadcast media.
Results: National media exposure, name identity, annual contest, increased Web site hits, spike in product inquiries/sales


Star Real Estate – Ilona & Company
Goals: Increase customer base for Ilona & Company at Star Real Estate and position them as a one-of-a-kind REALTOR whose active leadership positively impacts the community.
PR Strategy: Community Relations/Media Relations – Special Event
PR Tactic: Launched first ever “Legacy Awards” and cosponsored with Huntington Beach Chamber of Commerce. Client emceed ceremony during Chamber’s 100th Anniversary event to an audience of more than 300 people.
Results: Increased name recognition, heightened calls, and secured solid media contacts.


American Cancer Society
Goal: Inspire children to eat healthy
PR Strategy: Community Relations/Media Relations – Special Event
PR Tactic: Effort to break Guinness Book of World Records to build the world’s longest salad bar. Secured the late Florence Griffith Joyner (Olympic runner) to lead a group of 200 children around the track surrounded by the salad bar. The torch was a head of broccoli! Gayle Wilson (Governor Wilson’s wife) helped emcee the event and chose this venue to unveil the “5-a-day” vegetables/fruit plan.

Results: Most major television networks aired the event during prime time. A follow up study indicated that children were eating healthier. In addition, their parents were also eating healthier!