PR Planner

When it comes to delivering strategic PR, PRIDEA follows the following four-step process:

1. Research
2. Planning
3. Implementation/Execution
4. Evaluation

Oftentimes, PRIDEA is hired to develop a PR Plan prior to implementing any PR tactics.

Research
Upon understanding the needs of a client, PRIDEA will then conduct research (via focus groups, surveys, online) to determine such things as a target audience's attitudes, interests, demographics, and needs. Research is also used to gain insight into the current situation (situational analysis) and to develop “key messages.”  The information is further used as a benchmark when evaluating the overall campaign.

Planning
This is PRIDEA’s favorite part of the entire process because it’s the most creative phase! Strategies such as media relations, community relations, and public affairs are broken down into creative tactics to generate the most effective PR for the client.

Samples of PRIDEA’s creativity include:

LoLo Toy Company
Goals: Position LoLo Company as “America’s Funnest” toy manufacturer, increase Web site hits, heighten name recognition, help increase product sales.
PR Strategy: Community Relations - Special Event
PR Tactic: Launched first-ever nationwide search for “America’s Funnest Kid.” Publicized contest to youth organizations, parent groups, and schools; collaborated with toy stores; secured judges from national youth organizations, comedy clubs, educational arena; and pitched stories to targeted print and broadcast media.
Results: Expanded national media exposure, heightened name recognition, launched annual contest, increased Web site hits, produced spike in product inquiries/sales


Star Real Estate – Ilona & Company
Goals: Increase customer base for Ilona & Company at Star Real Estate and position them as a one-of-a-kind REALTOR whose active leadership positively impacts the community.
PR Strategy: Community Relations/Media Relations – Special Event
PR Tactic: Launched first ever “Legacy Awards” and cosponsored with Huntington Beach Chamber of Commerce. Client emceed ceremony during Chamber’s 100th Anniversary event to an audience of more than 300 people.
Results: Heightened name recognition, increased inquiries for business, developed solid media contacts

American Cancer Society
Goal: Inspire children to eat healthy
PR Strategy: Community Relations/Media Relations – Special Event
PR Tactic: Effort to break Guinness Book of World Records to build the world’s longest salad bar. Secured the late Florence Griffith Joyner (Olympic runner) to lead a group of 200 children around the track surrounded by the salad bar. The torch was a head of broccoli! Gayle Wilson (Governor Wilson’s wife) helped emcee the event and chose this venue to unveil the “5-a-day” vegetables/fruit plan.

Results: Expanded media coverage (most major television networks aired the event during prime time), improved children's (and their families') eating habits (as measured in a follow up study)

PRIDEA will evaluate your needs and develop one-of-a-kind PR tactics that will help you reach your goals!

Implementation/Execution
PRIDEA will then develop project timelines, suggest responsibilities and assign duties, and prepare budgets for every PR plan generated. Once these are completed and approved by the client, the PR campaign is put into action in a timely manner.

Evaluation
The final step is to evaluate the entire process through a review of media hits, the analysis of completed questionnaires, and a variety of other tools in order to measure the overall effectiveness of the overall campaign.
PRIDEA provides clients with a report that includes results and future recommendations for consideration.

For more information about PRIDEA’s services and rates, contact Keri Gee Semmelman.